Homei is Golden Fortune’s private label brand. Inside the letter "O" of the Homei logo is the Chinese character “fu” for rich or prosperity. The brand was introduced in 2009 to consolidate Golden Fortune’s products to appeal to Chinese consumers in the United States and to provide quality products at value prices compared to name brands from China and Taiwan. The brand’s products are essentials for Chinese cuisine staples: frozen buns, canned mushrooms, and preserved duck eggs and vegetables. There are also popular Chinese snacks like roll cakes and roasted chestnuts. Homei products are sourced from small manufacturers in China, Taiwan, and Thailand. Many of the Homei products are among the top 100 products sold by Golden Fortune.