Lucia is Golden Fortune’s long-time private label brand. The logo shows a young Filipino woman wearing a Salakot, a cone-shaped traditional lightweight headgear. The Lucia brand was introduced in 1993 to consolidate all of Golden Fortune’s products to appeal to Filipino consumers in the United States and to provide quality products at value prices compared to name brands from the Philippines. Golden Fortune’s purchasing team curates the brand’s products based on market analysis of in-demand Filipino products. Lucia products are sourced from mostly small manufacturers and farmers in the Philippines with some products from Thailand and locally in the United States. Many Lucia products are among the top 100 products sold by Golden Fortune.